Thursday 13 September 2012

Salzburg – The Go-to Place for Your Creative Start-up




More and more creative stat-ups are fleeing to the continent – drawn by the cultural openness, business freedom and exciting way of life one can expect in central Europe. Artistic start ups would be well advised to follow in gajthe footsteps of Mozart himself and set up camp in Salzburg.
Set amidst the northern region of the Alps - slotted in between a variety of impressive peaks - Salzburg is a little haven of mankind’s creation nested in the breast of nature’s most powerful beasts. With its fairytale location and magical baroque architecture, this is a place of picturesque magnificence. Sprinkled with candlelit bars, cobbled streets, cake shops and snow dusted rooftops for great chunks of the year, Salzburg is, in so many ways, the quintessential wintry city.  

Situated in the heart of Central Europe, this is a natural hub for many of the surrounding skiing hotspots. Couple this with the city’s mesmerizing mountainous location and you have the ingredients for one of the most idealised Christmas towns imaginable. Thankfully, Salzburg doesn’t just look the part - it exudes festivity from every street, square and alleyway. This atmosphere allows the city to thrive as a creative industry hub – a fact vindicated by the Red Bull Media House which lies within the city boundary. This is a trailblazing venue for modern multi-media industry and would act as a stellar neighbour should you bring your creative start-up here.

The creative and cultural importance of this place is not something new. From the Hohensalzburg Castle, which sits upon a hilltop overlooking the city like a watchman, to the breathtakingly beautiful Old Town, which was made a World Heritage Site in 1996, Salzburg is a city that seems expertly devised for a Disney movie. However, Mozart’s home town holds a great deal more heritage than a cartoon creation. The two great Abbeys of St Peter and Nonnberg are perfect examples of the unwavering antiquity that radiates from Salzburg’s streets. This is a place responsible for centuries of religious turmoil and the aforementioned attractions make for superb, educational visits. From Salzburg Cathedral to the Gardens of Palace Mirabell, Salzburg has a plethora of historical sites worth seeking out. Search more about London translation.

For those of you rooted in more modern pleasures, a leisurely glide up and down the Getreidegasse main street will be more than satisfactory. With an endless array of wonderful shops, both traditional and high street, set into the old stone structures, you’re sure to be spoilt for choice. This is also the street where you’ll find Mozart’s birthplace and teenage residence, perfectly preserved and open to visitors. At Christmas, this avenue – and the surrounding squares and pathways – are electric with yuletide flavour. As you waltz down the golden hued alleyways, filled with candy shops and quaint ale houses, you are left with a feeling of unyielding festivity. Only a true scrooge could scoff at the idea of a mulled wine and Apfelstrudel in one of the cosy hideaways. 

Salzburg is a wonderful place to live - a city bustling with creativity and cheer. Local industry is submerged in fundamental artistic heritage and you will be inspired if you bring your business here. The media and arts industry is conducted in equal measure between German and English, so language won’t be a huge obstacle. Enlist the services of a reputable London translation agency and they will take care of your marketing and translation. The rest is up to you – all you need to do is throw your heart behind your business project. It takes a brave person to make the leap abroad, but this is a risk worth taking. 

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