Sunday 16 September 2012

The Tragedy of Unfulfilled Promise


Ethiopia often fails to come up in business dialogue, and this is something of anindignity. So many youthful businesses are completely oblivious to the fact that this is a land of authentic opportunity, fuelled by a volley of unfulfilled promise. Amharic is the nation’s official working language and it is the second most-spoken Semitic language in the world, just behind Arabic. When you consider the fact that Ethiopia,
a country with 84 million people, is becoming more and more important in the new commerce world then you can begin to understand why Amharic translation services are proliferating within the translation services industry. Will this propagation of service alert youthful entrepreneurs to the potential of the country? One can only wait in optimism to find out.

Ethiopia is lamentably still avery impoverished state but it is rising in world industrial significance with every transitoryday. Beyond the oil-dependent African states, few can match Ethiopia for economic growth with some figures reaching 10% inclines. However, the country is pulled towards the depths of despair by its worryingly low GDP per capita and its often dysfunctional bureaucratic elite who readily ruin promising developments. However, the natural potential of Ethiopia is still remarkable and this is why Western businesses are beginning to take a dedicated interest. Amharic translation services – which cover everything from technical translation, document translation and website translation to simultaneous and court interpreting services - have anenormous part to play in the imminent development of the country. Both the local regime and the local workforce are seemingly ill prepared for abrupt Westernization but Amharic translation will allow Western companies to connect with the country and push business development to a new and wonderful place.

One can completelyappreciate how this is such a promising nation by examining the facts and figures. Around fourteenhuge waterways exist on the tableland, making Ethiopia the greatest water reserve in all of Africa. Despite this, however, less than 4% of the water is used in power supply production or sustainable irrigation, which is a complete and utter travesty. Many people will simply lament the lost chance but young businesses should see this is anopening to endorse positive change. If you are a new company then maybe you should take a chance on Ethiopia? You can do your part and help banish the tragedy of unfulfilled promise.



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